Indeed it is.
The lack of honesty with msn, and for the shills that post here, is their biggest enemy.
Personally I wouldn't care if msn had 35 million paid subscribers and 90% of those visited at least once a month *IF* the figure(s) were honest. I wouldn't care if any particular msn content site had 370 million hits per month *IF* the hits were all honest and not the result of users being redirected there when they have/had no intention/desire to go there if given a straightforward choice.
How many folx do you imagine would opt for not going direct to msn.com when opening msn E if they had a choice?
How many folx do you imagine would opt for not going through msn.com to get to MY msn when using IE if they had a choice?
MSN and their inflated numbers are.