By JONATHAN D. GLATER
The people blamed for incentivizing companies to repurpose, build
mindshare and utilize change agents have taken aim at their own lingo.
Deloitte Consulting, an arm of the accounting firm Deloitte Touche
Tohmatsu, has developed a free software program, Bullfighter, that
identifies jargon in documents. The goal is to make it easier for
investors to decipher what companies are trying to say, said Chelsea
Hardaway, the Deloitte marketing director who led the team that
designed the software.
"We hope that it is a fun way to make business communications safer
for all of us," Ms. Hardaway said. Upon request, she shifted
effortlessly to the language of consultants to offer an alternative --
or, perhaps, actually the same -- explanation: "We envision a center
of excellence where our accelerated change agents can maximize their
The software, which works like a spelling checker program to spot
questionable words and phrases in Microsoft Word and PowerPoint
documents, is available on the Deloitte Consulting Web site at
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