We've all seen the Apple "Mission: Impossible" commercial. ("After you see
the movie, you'll want to buy the book." PowerBook, get it?)
Tonight on NBC during Saturday Night Live, I saw a similar movie tie-in
featuring the PowerBook Jeff Goldblum's character uses in the upcoming
"Independence Day." This time the tag line is "The Power to Save the
World."
What do you folks think of this new advertising strategy? Neither of these
commercials feature anything substantive at all, just clips from the
movies. PowerBooks are featured prominently, but as little more than
props.
The idea is obvious: Famous people use Macintosh computers; you should use
them too.
Granted, it's not "1984." It's not "The Power to Be Your Best." It's not
even "The Power to Crush the Other Kids." But is it going to work? Or is
it just going to reinforce the opinion that Macs are overpriced, overhyped
toys?
All discussion is welcome.
--------------------
Jeff A. Harrell
http://www.dfw.net/~jharrell
--------------------