> So - can anybody tell me, why they still get money for changing
> product names? I think their costomers are all engineers -
> so why don't let the engineers make the names. Marketing should
> be more than creating fancy new names nobody cares at all
> about!
I think the majority of their customers are clueless IT managers and
other executive simpletons. They are the ones with most of the
decision-making power, so SUN marketing will target them and not the
engineers. They will understand simple phrases like "reduce cost and
complexity". There's not much of a point talking about "kernel
instrumentation" to them.
But even if engineers would be making the decisions, I believe marketing
would still play an important role.
If you want to understand marketing/PR, I would suggest this little
paragraph as a starting point:
http://en.wikipedia.org/wiki/Creel_Commission
I have the impression SUN marketing is referring to Solaris as an
"operating system" again these days (it used to be an "operating
environment"). I suppose even "system" was too technical :-) .
Kristof