Apologies in advance for "Picking" on your post. I did resist my initial
urge to hit "reply to group" as soon as I read it, but I went away and
thought about it for an hour or so (before coming back and hitting it).
But, I couldn't help it and had to have a minor rant at this point.
Companies are quite happy to spend ump* thousand dollars having a glossy
brochure designed by the sales and marketing team, then written by the ad
boys and girls, checked for accuracy by the techies, proof-read, modified,
proof-read again, etc. etc. to make sure it presents their message clearly
and concisely, but more importantly, that it shows their company in the
However, when it comes to e-mails and newsgroup postings, the usual rules of
Sales and Marketing seem unimportant. Your post says "faced paced" - I
assume you meant "fast paced". A simple mistake your spelling checker
missed, but one you should not have missed when you re-read your post just
before hitting the "Send" button.
Also, you used backslashes when referencing your web-site, not forward
slashes. A common mistake, but still wrong and almost laughable when you
consider you are a technology company and don't know how to type a URL.
It doesn't make me want to jump on the next plane from Britain to one of
these 26 US cities and sign up for one of your courses.
More generally, the point I am making here is that because posting to
newsgroups and corresponding via e-mail is so much easier than the
traditional methods of typing a letter / brochure / flyer / whatever, the
two most important steps of any sales and marketing activity are often
forgotten. However, do they become any less important because I'm reading
this at my computer and not from an envelope? I think not, but the general
tenet of "on-line world" seems to differ. Somebody please tell me I'm
George, again I apologise for singling your post out when there are
typically several examples each week that I could have chosen. Yours was
the unfortunate one that hit my "InBox" at the wrong time.
Please do not take anything I have said personally, and I wish you well with
your training courses.
> Introducing regionalized training for SB+. Adapt Software now brings SB+
> you. We have scheduled SB+ training in 26 cities across the US in the year
> 2000. This is a very faced paced, but very comprehensive 4 day class that
> covers all aspects of developing within SB+, including GUI development.
> classes are hands on and each student will be provided with a
> training manual along with sample data and a multimedia presentation to
> supplement the training. Please visit our web site for more details at
> George Graham
> Adapt Software, Inc.