I've been thinking lately, always dangerous, that there are several
problems within the MV marketing machine (assuming one exists). There are
two issues I'd like to raise, and, I suppose, some ancillary ones:
1) providing access to mvDBMS software, and
2) providing 'runtime' packages for demonstrations.
In many large (and I mean large) companies there are tremendous resources
being allocated to 're-engineering' mvDBMS applications into GUI
applications that are 'open', often in 'ORACLE'. The time has come, in the
'Client/Server' paradigm, where we're discovering that this structure for
business data doesn't work. (Please note, this is not always true, but
humor me a bit.)
Oxford Health Care is the most visible example of an mvDBMS supporting the
growth of that company to almost $90 per share while ORACLE assisted in the
company's decline to about $15 per share! This is no small matter!
Many companies are spending tens (10s) of millions of dollars on useless
're-engineering' projects that will return absolutely zero (that's $0). As
a result, during this period of 're-engineering', which can easily last
several years, the mvDBMS systems (and they generally manage all corporate
cash flow and business information) languish with no more attention than
emergency maintenance! So, what happens? We have very old looking mvDBMS
systems that help create the impression that they simply need to be
replaced. A SELF-FULFILLING PROPHECY.
Ok, enough of the obvious! WHAT ARE THE mvDBMS VENDORS DOING ABOUT THIS?
The time couldn't be better for an mvDBMS solution to business problems!
Other DBMS vendor's applications are failing, too costly to manage, return
too little, etc, etc, etc. This failure is now becoming evident, even to
corporate management. It is still going to take some IS people a little
more time. If IS people were made aware of the mvDBMS systems available,
they would begin to see its value. HOW?
I am doing some consulting through a large, national, IS consulting
company. I'm able to purchase Microsoft's 'VB-Enterprise' edition for, get
this, $24.99! The documentation costs me $29.99! What is Microsoft doing
that Pick Systems, UniData, uniVerse, and GA aren't? They're getting their
product into the hands of those who are most likely to push their product!
Can I get an mvDBMS developers edition for virtually nothing? Not even.
Don't get me wrong. I have no desire to quible over little things.
However, you'd think the development of mvDBMS systems, the training of
mvDBMS development expertise would be critical to the successful marketing
of the mvDBMS product. My goodness, these vendors could GIVE AWAY their
products to students and developers! These students and developers would
create the market for the mvDBMS products!
The second issue ties into this first. For those of us who have developed
products in an mvDBMS environment, getting these products into the hands of
those who can successfully market or purchase them is essential.
Why can't I purchase some sort of 'runtime' module from these vendors that
I can bundle with my software product to deliver to those who can review
it? Why must I go through the 'awful' task of buying a license, giving it
away, get it installed on someone elses PC, install our application, get it
set up, and get it running? This makes an otherwise simple sales tool too
difficult. People don't buy an mvDBMS because it does something, they buy
it to run an application on and to interface with their other applications.
Every application an mvDBMS developer sells will sell an mvDBMS license!
Another issue is: why aren't mvDBMS vendors hustling the corporate world?
Why are large corporations 're-engineering' away from an mvDBMS application
with no resistence from mvDBMS vendors? Where are they when large
corporations are looking for solutions to their business problems? Beats
Do others agree with this analysis? Can mvDBMS vendors do something about
this? Should they not lose sight of the forest for the trees?