> Atari is dead. It died when JTS merged with it. The question is, will
> a new company called Atari, with the spirt of old, will come into
> being. The worse thing that will happen is that the Atari name and
> some old Atari games will come out in new updated software titles.
> Hasbro isn't a stupid little company.
The problem with everyone's speculations as to whether or not "Atari"
can rise from the ashes is...public perception. I spent 13 years as a
video game/computer software store manager. Up until a year and 1/2
ago. Problem is that right now the public, by and large, perceive
the company called "Atari" (and they DON'T know the difference
between Midway's Atari and Hasbro's Atari!) is for the most part a
has-been company. An outfit that makes sucky products that are
now being cleared out for $50 per console at a toy store chain. A
company that used to be cool, but can no longer cut the mustard.
Obviously, NOT MY OPINION. But, realistically, the opinion of the
vast majority of folks who spend $$$$$'s out there, and aren't "in
the know". Mention Atari to anyone who owns a PSX or N64, and they
start talking about the VCS they have in their attic. They would
not dream that you could be talking about anything after that!
Obviously, for the name "ATARI" to become a powerhouse name once
more, it will take more than a cook, killer console. It will take
lots of well-done PR, probably in "stealth" mode (the public can't
be aware that they're trying to have their hearts won back over to
the name once more). Part of me thinks it will be much, MUCH easier
to turn a new, different name into a powerhouse than it will be to
find a way to rehabilitate the public's opinion's of an outfit
No, Hasbro will do much better pushing the trademarks of the GAMES
that have names that folks fondly remember: Centipede, Warlords,
Asteroids, etc. Even Yar's Revenge (which started life as a Star
Castle home version) is still held in high regard with many folks
going down memory lane. New versions or collections with these
have a much better chance of making back the 5 mill that Hasbro
spent, IMHO. Unless the public starts getting tired of the new
90's versions of old games. How far can that go, exactly?
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unicorn AT ibm DOT net DAVID/STEPHANIE/STEPHEN LAMBERT