Survey Reply

Survey Reply

Post by Tim Jord » Fri, 19 May 1995 04:00:00





g> g> g> Date: 15 May 1995 04:41:59 GMT
g> g> g>
g> ***** SURVEY (please, try to find some time to answer!) *****
g>
g>
g> The purpose of this survey is to find out, how people find information
g> about their home computer purchase.  Every answer is appreciated !
g>
g> 1)       How likely is it that you will buy a home computer in the
g> next 12 months (cross one):
g> ( ) Definitely
g> (/) Probably
g> ( ) Might or might not
g> ( ) Probably will not
g> ( ) Definitely will not
g>
g> 2)       Have you ever used a personal computer before?
g> (/) Y  ( ) N
g> At home?
g> (/) Y  ( ) N
g> At work?
g> (/) Y  ( ) N
g>
g> 3)       Do most of your friends own computers?
g> (/) Y  ( ) N
g>
g> 4)       Have you ever purchased a computer for home use?
g> (/) Y ( ) N
g>
g> 5)       If yes, how many: 6
g>
g> 6)       What type(s) have you purchased ?
g> ( ) IBM-compatible
g> ( ) Apple
g> ( ) Commodore
g> (/) Atari
g> (/) Other
g>
g> 7)       On average, how many days per month do you use a computer at
g> home: 29
g>
g> 9)       If you have purchased a home computer, what was the total du-
g> ration of your search? (i.e. days, weeks, months)
g>about 2 months for most but others were found in magazines
g>
g> 10)     Would more evaluation time have been beneficial?
g> ( )Y  (/)N
g>
g> 11)      If you are considering your first purchase, how much total
g> search time do you feel is needed? (i.e. days, weeks, months)
g>
g> ______
g>
g> 12)      How important are each of the following reasons for purcha-
g> sing or considering a computer purchase:
g> (1 = Not important, 5 = Very important).
g>
g> (4) Word Processing
g> (3) Financial Records
g> (2) Video Games
g> (5) Telecommunications (Internet, etc.)
g> (3) School
g> (2) To interface with office (take home work)
g> (4) For children
g> (5) To be computer literate
g> (5) Music
g> (5) Programming
g> (5) Graphics
g> ( ) Other (please list):_______________________
g>
g> 13)      Do you pay attention to television or print adverti*ts
g> for home computers?
g> read magazines for adverts
g>
g> 14)      List manufacturers adverti*ts that you can recall?
g>
g> compo ibm microsoft apple gasteiner sytem solutions
g>
g> 15)      Did you or are you find(ing) it:
g> (/) easy
g> ( ) moderately difficult
g> ( ) quite difficult
g> to evaluate computer alternatives?  (choose one)
g>
g> 16)      Do you subscribe to any technology/computer periodical?
g> (/)Y  ( )N
g>
g> 17)      Do or did you actively seek any print medium related to your
g> computer search (i.e.  Business Week, Consumer Reports)
g>
g> (/)Y  ( )N
g>
g> 18)      What source of information did you actively seek?  (please
g> check)
g> (/) Trade shows
g> (/) Salespeople
g> ( ) Friends/relatives/co-workers
g> (/) Periodicals
g> (/) Previous experience
g> (/) Adverti*ts
g>
g> 19       How often do you discuss computers with friends?  (choose
g> one):
g> ( ) Almost never
g> ( ) Sometimes
g> (/) Often
g>
g> 20)      About how many times in the past 12 months have you visited a
g> computer store: 15 ?
g> 21)      About how many stores have you or did you visit: 12?
g>
g> 22)      Which brands did you consider?  (If you are a present PC ow-
g> ner): _____________________________________
g>
g> 23)      (If you have never purchased a computer) Which brand would
g> you consider?  (circle choice(s))
g> ( ) IBM-compatible
g> ( ) Apple
g> ( ) Commodore
g> ( ) Atari
g> ( ) Other
g>
g> 24)      (If computer owner) Was your computer on sale or discounted
g> at the time of purchase?
g> ( )Y  (/)N
g>
g> 25)      Give maximum budget allowed for your next computer purchase
g> (choose one)
g> (/) $500.. $1,000
g> ( ) $1,000..$1,500
g> ( ) $1,500..$2,000
g> ( ) $2,000..$2,500
g> ( ) $2,500..$3,000
g> ( ) More than $3,000
g>
g>
g> Demographics:
g> -------------
g> Age:              15 years
g> Gender (M/F):     M
g> Education:        k.e.s bath
g> Occupation:       student
g>
g> ************ FINITO !   THANK YOU FOR YOUR EFFORT =-) !!! **********
g> Tommi Hietavuo /Georgia State University

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* Kivi (unregistered) 1.37 *
 Trekkers work out at the He's Dead Gym.
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